Marketing direction
Set priorities, define the audience, and turn business goals into a practical marketing plan.
- Marketing strategy
- Brand positioning
- Go-to-market planning
Marketing strategy that leads to action.
I help leaders set marketing priorities, plan campaigns, and build the teams and systems needed to deliver them.
Marketing strategy✦Campaigns✦Leadership✦Content✦Brand voice✦Marketing strategy✦Campaigns✦Leadership✦Content✦Brand voice✦
Strategy, campaigns, and marketing leadership.
Campaigns and content
Develop the message, channels, and production plan for campaigns that need to work across multiple touchpoints.
- Campaign development
- Content and editorial
- Digital and social
Team leadership
Align people, priorities, and workflows. I can lead the function directly or help an existing team operate more effectively.
- Fractional leadership
- Team development
- Marketing operations
Clear priorities make better marketing possible.
The work moves from business context to a focused plan, then through execution and measurement.
- Understand the business
I start with goals, constraints, customers, and the work already underway. The brief gets sharper before production starts.
- Set the direction
We choose the audience, message, channels, and measures that support the business goal.
- Build and improve
I help the team launch the work, read the results, and adjust the plan as the market responds.
Oakland, CA
She / Her
Katie brings strategy and production together.
Katie Hall is a marketing leader, writer, photographer, and board member with experience building teams and marketing programs across several kinds of organizations.
Katie has consulted independently since 2008 and has led marketing and agent success at Red Oak Realty since 2017. Her background also includes investment banking, small business promotion, commercial photography, and nonprofit board service.
Her work covers strategic planning, multichannel campaigns, social media, websites, paid media, email, events, content, and measurement. She manages the plan and stays close to production.
Washington University in St. Louis · Art History, Fine Arts & English
“Katie is a true professional. She is positive and works well with all types of people. Katie is detail-oriented and consistently able to complete projects with the highest level of success.”
Describe the problem. We’ll define the work.
Share the business goal, audience, timeline, and current constraint.
Message Katie on LinkedIn